EPA's "Designed for the Environment" Label becoming "Safer Choice"

Same program, new label


Finding cleaning and other products that are safer for you, your family, and the environment should be easy — that's why we developed our new Safer Choice label. We all play a role in protecting our families’ health and the environment. Products with the Safer Choice label help consumers and commercial buyers identify and select products with safer chemical ingredients, without sacrificing quality or performance."

Designs you may find on products.



More than 2,000 products currently qualify to carry the Safer Choice label. Safer Choice products are available for home and industrial use. Sunburst Laundry Chemicals include Safer Choice products and label designs are transitioning to the new label now. During a transitional period, both labels will appear.

"For the past 15 years EPA's label for safer chemical products has been known as the Design for the Environment, or the “DfE,” label. We spent more than a year collecting ideas and discussing new label options with stakeholders, such as product manufacturers and environmental and health advocates. Then we took our ideas to consumers and asked what worked best for them. The result is the new Safer Choice label." - EPA

Safer Chemistry Ingredients